Alive + Digital
Born in the early 80’s, I witnessed the birth of digital media. From its inception and adolescence, I grew simultaneously alongside it. And as my technological counterparts evolved, I immersed myself in countercultures that thrived due to the rise of these machines.
VHS, Video Games, Computers, Mini discs, Science Fiction, Print Media, Downloads, Animation, Extreme Sports, Electronic Music, and Pop Culture was my experiential training.
This allowed me to not only experience the products themselves, but gain a first hand understanding of the psychology of consumer, and the marketing machine behind all my favourite products.
I have set out to master the art of advanced simplicity. A personal balance of form and function that eliminates non esessentials. This simplification of the complex is at the foundation of Alive + Digital.
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